La participation des « influenceurs » non spécialisés aux communications publiques de santé : enjeux de légitimation (notice n° 238380)
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|---|---|
| fixed length control field | 02267cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112064553.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Staii, Adrian |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La participation des « influenceurs » non spécialisés aux communications publiques de santé : enjeux de légitimation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pour communiquer avec les populations jeunes dans le contexte de la pandémie COVID-19, les autorités publiques françaises ont fait appel à des « influenceurs » non spécialisés en santé. La rationalité de ces communications peut être analysée à la lumière de plusieurs cadres (communication publique, communication politique, médiation de santé) qui font ressortir l’interpénétration de logiques d’action plurielles et la diversité des visions relatives au statut d’acteur légitime dans le domaine de l’information-communication de santé. L’analyse de deux cas met en évidence le rôle central de l’éthique de la médiation dans le processus de légitimation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In order to communicate with young people during the COVID-19 pandemic, French public authorities invited social media “influencers” with no particular health expertise to participate in public communication. We consider the rationality of these actions in relation to three communication frameworks (strategic public communication, political communication, health mediation). Our analysis shows interconnected logics and diverse conceptions of legitimacy in the field of health information and communication. Through consideration of two specific cases we highlight the central role of the ethics of mediation in the legitimation process. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influenceur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information-communication de santé |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication publique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | health information and communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | public communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | legitimacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | influencer |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Études de communication | 58 | 1 | 2022-10-07 | p. 125-145 | 1270-6841 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-etudes-de-communication-2022-1-page-125?lang=fr">https://shs.cairn.info/revue-etudes-de-communication-2022-1-page-125?lang=fr</a> |
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