La diversité culturelle selon Netflix : un élément de légitimation d’une stratégie industrielle ? (notice n° 238424)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01852cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112064603.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Thuillas, Olivier |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La diversité culturelle selon Netflix : un élément de légitimation d’une stratégie industrielle ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 61 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le thème de la diversité figure au cœur du discours d’accompagnement de Netflix et constitue un élément central de la légitimation de sa stratégie. La mise en discours de la diversité parait modulée en fonction des intérêts économiques de l’entreprise. Cette recherche permet ainsi de faire ressortir trois axes principaux, qui renvoient à une pluralité de conceptions de la diversité, autour desquels se structure la communication de Netflix : la diversité algorithmique, la diversité globalisée et la diversité inclusive. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The theme of diversity is a central feature of Netflix's communication practice and is a key element for legitimizing its corporate strategy. Netflix’s discourse on diversity varies according to the company's interests. This article highlights three dimensions of diversity which structure Netflix’s communication practices: algorithmic diversity, globalized diversity, and inclusive diversity. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vidéo à la demande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie d’entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SVOD |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Netflix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | diversité culturelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporate strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | video on demand |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural diversity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | SVOD |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Netflix |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wiart, Louis |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Études de communication | 60 | 1 | 2023-07-04 | p. 153-173 | 1270-6841 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-etudes-de-communication-2023-1-page-153?lang=fr">https://shs.cairn.info/revue-etudes-de-communication-2023-1-page-153?lang=fr</a> |
Pas d'exemplaire disponible.
Réseaux sociaux