Philosophy of Branding (notice n° 24377)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01119cam a2200277zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB10159934 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250107123535.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250107s2004 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749441937 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB10159934 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom |
| 245 01 - TITLE STATEMENT | |
| Title | Philosophy of Branding |
| Remainder of title | Great philosophers think brands |
| Statement of responsibility, etc. | ['Braun, Thom'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Kogan Page |
| Date of production, publication, distribution, manufacture, or copyright notice | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Thom Braun takes us into the minds of some of the world’s greatest Western thinkers to find out what they might say about branding if they had been alive today. Filled with contemporary examples, pragmatic insights and summaries of each philosopher’s "top tips", this unique book will resonate with all marketing and branding professionals. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Braun, Thom |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/10159934">https://international.scholarvox.com/netsen/book/10159934</a> |
| Electronic format type | text/html |
| Host name | |
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