Repenser le pilotage de la marque (notice n° 243870)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00782cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112065926.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tcheng, Henri |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Repenser le pilotage de la marque |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 93 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | RésuméLa prolifération des marques, leur extension tout comme la saturation de publicité rendent la lecture de leur évolution complexe, alors que leur impact est plus lourd. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Denervaud, Isabelle |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Huet, Jean-Michel |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Viennois, Isabelle |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | L'Expansion Management Review | 122 | 3 | 2006-11-01 | p. 110-118 | 1254-3179 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-l-expansion-management-review-2006-3-page-110?lang=fr">https://shs.cairn.info/revue-l-expansion-management-review-2006-3-page-110?lang=fr</a> |
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