Why Firms adopt Green Marketing ? Modelling Stakeholders' Influence in Spanish Firms ? (notice n° 255341)
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| fixed length control field | 02423cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112072750.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivera-Camino, Jaime |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Why Firms adopt Green Marketing ? Modelling Stakeholders' Influence in Spanish Firms ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 18 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Quelles variables favorisent l’adoption de la stratégie de marketing vert d’une société ? Cet exposé présente une étude effectuée à l’aide d’un échantillon de sociétés espagnoles ayant pour but d’identifier les actionnaires liés à une stratégie de marketing vert (GMS, green marketing strategy) et leur impact sur la stratégie adoptée par les sociétés. L’étude établit ainsi comment cela est maîtrisé par le secteur économique propre à la société, les caractéristiques organisationnelles et les valeurs personnelles des managers. Par ailleurs, le rapport apporte de nouvelles informations en expliquant comment les actionnaires sont identifiés et intégrés dans l’implémentation de la GMS. Les résultats révèlent les facteurs sous-jacents, perceptifs, comportementaux et organisationnels influençant l’implémentation de la GMS.Orchestrer une campagne virale à destination des adolescents :Vers une identification des facteurs-clés de succès |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What variables promotes the adoption of a firm’s green marketing strategy ? This paper presents a study carried out with a sample of Spanish firms to identify the stakeholders associated with a green marketing strategy (GMS) and their impact on the strategy adopted by the firms. Thus the study establishes how this is moderated by the firm’s own economic sector, organizational characteristics and personal values of managers. Furthermore, the report brings new information by explaining how stakeholders are identified and integrated in GMS implementation. The results reveal what underlying perceptual, behavioral, and organizational factors influence GMS implementation. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Spanish firms |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | green marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | environmental marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | environmental constraints |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stakeholder management |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Molero, Víctor |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 28 | 3 | 2011-06-01 | p. 33-49 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2011-3-page-33?lang=en">https://shs.cairn.info/revue-gestion-2000-2011-3-page-33?lang=en</a> |
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