Banques en ligne : Du mimétisme au “e-business model” bancaire (notice n° 255878)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02457cam a2200385 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112072902.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marceau, Guillaume |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Banques en ligne : Du mimétisme au “e-business model” bancaire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Dans cet article, nous proposons un modèle de développement permettant d’expliquer certaines évolutions du secteur bancaire. Parmi ces évolutions, l’apparition de services en ligne "low cost" à l’intention des particuliers semble significative de l’application aux banques d’une logique et d’un modèle économiques déjà en œuvre dans d’autres secteurs d’activité. Pour des raisons et sous des formes différentes, la grande distribution ou l’industrie pharmaceutique ont déjà connu des mutations qui sont à divers égards comparables à celle, plus récente, du secteur bancaire. Ces comparaisons intersectorielles sont complétées par des études de cas de banques en ligne, afin de déterminer les facteurs clés de succès correspondant à ce marché. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | What Stages for Change Management in Hospitals ?The problematic of change management in health care organizations is fundamental to take up the numerous challenges they have to face. This article analyses the change process focusing on the different stages lining the progress of a change plan. The research is based on an action-research undertaken in a French university hospital in order to reorganize the ophthalmologic outpatient service. It allows to identify four stages helping to achieve the change process and to compare the research findings to the literature. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | facteurs clés de succès |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie commerciale |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | benchmarking |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing bancaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | élasticité de la demande |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | positionnement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | banques en ligne |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sales strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bank marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | benchmarking |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | key success factors |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | positioning |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | segmentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | internet banking |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | business model |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | elasticity of demand |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 28 | 4 | 2011-08-01 | p. 49-65 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2011-4-page-49?lang=fr">https://shs.cairn.info/revue-gestion-2000-2011-4-page-49?lang=fr</a> |
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