Comment qualifier le message lors d'un changement de nom d'entreprise ? Analyse de quatre cas d'entreprises (notice n° 256038)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02653cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112072926.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Boistel, Philippe |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Comment qualifier le message lors d'un changement de nom d'entreprise ? Analyse de quatre cas d'entreprises |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2012.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 66 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Afin de comprendre les raisons qui poussent les entreprises à modifier leur nom, une étude de 35 changements de nom a été réalisée ayant abouti à une classification mettant en évidence quatre situations explicatives. Pour cerner la nature du changement de nom, une analyse des messages véhiculés lors de cet acte essentiel pour le devenir de l’entreprise a été effectuée. L’étude des dossiers de presse émis lors du changement de nom et des sites Internet a permis d’analyser la construction des messages et leur contenu. Le caractère stratégique de l’opération a pu ainsi être mis en évidence puisque les messages s’articulent autour de sept thèmes : l’annonce du changement de nom ; l’absence de rupture ; l’identité partagée par tous les salariés ; l’ambition à moyen ou long terme ; l’explication de la nouvelle signature ; l’expression des valeurs ; un changement de nom pour porter un projet pour les clients. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Change name of firm: a marketing or strategic message? Analysis of four cases of firmsTo understand the reasons which push firms to change their name, a study of 35 changes of name was accomplished having led to a classification putting in an obvious place four explicative situations. To surround the nature of the change of name, an analysis of messages transported during this essential act for the future of the firm was performed. The study of press packs issued during the change of name and Internet sites allowed to analyze the building of messages and their contents. The strategic character of operation could so be put in an obvious place since messages articulate around seven topics: the announcement of the change of name; the absence of break; the identity shared by all wage earners; ambition with means or a long term; the explanation of the new signature; the expression of stocks; a change of name to carry a plan for the customers. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | changement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | message |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nom d'entreprise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | message |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | change |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | corporate name |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Management & Prospective | Volume 29 | 3 | 2012-06-01 | p. 97-113 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-2000-2012-3-page-97?lang=fr">https://shs.cairn.info/revue-gestion-2000-2012-3-page-97?lang=fr</a> |
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