Identification des enjeux pour les parties prenantes et les acteurs engagés dans la construction d’une marque région : le cas de la marque Auvergne Nouveau Monde (notice n° 258680)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01691cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112073546.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rochette, Corinne |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Identification des enjeux pour les parties prenantes et les acteurs engagés dans la construction d’une marque région : le cas de la marque Auvergne Nouveau Monde |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 81 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La marque territoire est une marque collective partagée impliquant de multiples acteurs au rôle déterminant. La place tenue par les acteurs est explorée à partir d’une grille de lecture combinée issue de la théorie des parties prenantes et de l’analyse stratégique de Crozier et Friedberg. Elle est appliquée au cas de la marque Auvergne Nouveau Monde. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | A place brand is a shared collective brand involving multiple actors playing a decisive role. The place held by each category of actors is studied with a combined reading grid coming from the stakeholder theory and from the strategic analysis of Crozier and Friedberg. It is applied to the case of the Auvergne Nouveau Monde. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | analyse stratégique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Crozier |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | théorie des parties prenantes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque territoire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stakeholder theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategic analysis of Crozier and Friedberg |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Crozier |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place brand |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zumbo-Lebrument, Cédrine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Féniès, Pierre |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 4 / 3 | 1 | 2016-07-13 | p. 91-108 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-et-management-public-2016-1-page-91?lang=fr">https://shs.cairn.info/revue-gestion-et-management-public-2016-1-page-91?lang=fr</a> |
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