Usage de la BD comme outil de marketing narratif pour les territoires (notice n° 259154)
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|---|---|
| fixed length control field | 02196cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250112073651.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sempé, Laurent |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Usage de la BD comme outil de marketing narratif pour les territoires |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 73 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le marketing des territoires vit aujourd’hui une véritable « révolution narrative ». Le consommateur, comme animal de fiction, réagit beaucoup mieux aux informations, lorsque celles-ci sont narrées. Les managers des territoires et des destinations doivent intégrer ces aspects dans leur gouvernance. La somme des récits en provenance des parties prenantes entraîne une fabrication collective des territoires, au niveau de son identité, sa culture, son imaginaire, ses croyances. Un modèle PLS évaluera l’effet du media BD, sur l’expérience narrative des répondants. Cela nous amènera à proposer le cadre d’un modèle global, à la fois narratif, transmédia, et bidirectionnel. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Use of comics as a narrative marketing tool for the territoriesMarketing territories lives today a real “narrative turn”. Consumer, as fictional animal, reacts much better to information when it is narrated. Public managers of territories and destinations need to develop these aspects in their governance. The sum of stakeholders ’stories results in a collective fabrication of territories, in terms of its identity, its culture, its imagination, and its beliefs. A PLS model will evaluate the effect of BD media, the narrative experience of respondents. This will lead us to propose the framework of a global model, narrative, transmedia and bidirectional. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | résonance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transmédia |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | narration |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | convergence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | bandes-dessinées |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territorial identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | place image |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relationship marketing |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Gestion et management public | Volume 4 / 2 | 4 | 2016-05-04 | p. 79-97 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-gestion-et-management-public-2015-4-page-79?lang=fr">https://shs.cairn.info/revue-gestion-et-management-public-2015-4-page-79?lang=fr</a> |
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