La réclame politique (notice n° 359627)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02934cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118052940.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Fresnault-Deruelle, Pierre |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La réclame politique |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2014.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 78 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ce texte, d'inspiration sémiologique, est construit sur l'idée suivante : du point de vue rhétorique, il n'existe guère de différence entre l'affiche politique et l'affiche commerciale. Aussi, traitant des placards à visée mobilisatrice, l'auteur parlera-t-il de « publicité politique ». Clamer, réclamer, déclamer.Dans un second temps, l'analyse décrit la manière dont certains placards publicitaires traquèrent très vite l'attention du public. Le truc destiné à faire du lecteur/spectateur un partenaire de communication est approché à la lumière de l'idée d'enrôlement et/ou de culpabilisation. Bien qu'obéissant à un code prévalent, les affiches diversifient astucieusement ses modalités d'application. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This article, written with a semiologist point of view, is built according the following idea: rhetorically speaking, there is no true difference between a poster dealing with politics and a commercial poster. Talking to us about posters made for mobilisation, the author uses the expression « political advertising ».The analysis tries to pick up the way how first posters could catch the attention of people in the street. What is the trick used to make the spectator a partner or a soldier? If political posters or advertising ones are built with the same code, we have got to notice how every poster can diversify the modulations of the code itself. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este texto de inspiración semiológica se estructura en torno a la siguiente idea: desde un punto de vista retórico, no hay mayor diferencia entre el afiche político y el afiche comercial. Así, el autor considera que los afiches y vallas de movilización son « publicidad política ». El análisis describe los modos que permiten que ciertos afiches atraigan la atención del público en las calles. ¿Cuáles son los trucos que buscan transformar al espectador en aliado o en soldado? La idea de reclutarlo o de culpabilizarlo orienta dichos enfoques. A pesar de obedecer a códigos comunes, los afiches diversifican astutamente sus modos de aplicación. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | affiches publicitaires |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | affiches politiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fonction phatique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fonction conative |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicité politique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Political posters |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Phatic function |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Conative function |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Political advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Advertising posters |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | 180 | 2 | 2014-06-01 | p. 121-129 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-langages1-2014-2-page-121?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-langages1-2014-2-page-121?lang=fr&redirect-ssocas=7080</a> |
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