Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle (notice n° 362923)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02370cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118061146.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Delaporte, Chloé |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les marques, les médias et les prix cinématographiques : vers une copublicitarisation de l’information culturelle |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 43 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’étude des relations entre marques et médias à partir du cas des prix cinématographiques français permet de mettre au jour quatre degrés progressifs d’investissement des marques dans l’économie récompensatoire, qui servent tous un but de capitalisation symbolique : le partenariat classique, le partenariat renforcé à travers la pratique du naming des prix, l’organisation stratégique de prix hétéronomes accolés à un dispositif prestigieux et enfin l’organisation de prix autonomes. Ces quatre formes de dépublicitarisation reposent souvent sur une publicitarisation consentie de la part des médias, qui invite à voir dans la collaboration entre marques et médias un espace de copublicitarisation de l’information culturelle. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The study of the relationships between brands and medias based on the case of French cinematographic prizes allows to disclose four progressive levels of the brands investment in the ‘awardory’ economy, which all serve a symbolic capitalization purpose: the classic partnership, the strengthened partnership through the practice of prize’s naming, the strategic organization of heteronomous prizes attached to a renowned apparatus, and finally organization of autonomous prizes. These four forms of depublicitarization frequently require consensual publicitarization of the medias, which invites to consider the collaboration between brands and medias as a place of copublicitarization of cultural information. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinéma |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | récompense |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | média |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitarisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prize |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitarization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | award |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinema |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 18 | 2 | 2022-02-09 | p. 41-58 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2021-2-page-41?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2021-2-page-41?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux