Vendre l’expérience d’un autre moi (notice n° 369729)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323cam a2200193 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118080710.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dampérat, Maud |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Vendre l’expérience d’un autre moi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objet de cet article est de développer l’idée que la consommation peut transcender la simple recherche de plaisir et d’esthétique, et procurer aux consommateurs l’expérience d’un autre moi. A la suite d’un travail théorique et empirique, nous présenterons les implications managériales ainsi que des outils de gestion permettant aux entreprises d’exploiter ce type particulier d’expérience. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The objective of this paper is to develop a conceptual framework postulating that experience can go further than fantasies, feelings, and fun, and can conduce to an experience of another self. Managerial implications will be discussed through a presentation of tools allowing companies to apply this particular type of experience. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drago, Philippe |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Larivet, Sophie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 28 | 4 | 2002-12-01 | p. 23-32 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2002-4-page-23?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2002-4-page-23?lang=fr&redirect-ssocas=7080</a> |
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