Conquête ou fidélisation : la perception des stratégies relationnelles d’un festival de musiques actuelles par ses organisateurs et par son public (notice n° 370085)
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| fixed length control field | 02303cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118081244.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chaney, Damien |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Conquête ou fidélisation : la perception des stratégies relationnelles d’un festival de musiques actuelles par ses organisateurs et par son public |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 57 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Les festivals de musiques actuelles rencontrent une forte concurrence, ce qui les amène à mettre en place des pratiques relationnelles vis-à-vis de leurs publics. Pourtant, les festivals doivent faire face à un certain nombre de contraintes réduisant leur possibilité de fidéliser le consommateur. A partir d’une méthodologie qualitative confrontant le point de vue des dirigeants d’un grand festival français subventionné, les Eurockéennes de Belfort, avec celui de son public, cet article montre comment un festival peut développer des pratiques relationnelles autour d’un positionnement communautaire en cohérence avec son statut. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Music festivals, just like any other branches of industry, are facing an increasing competition which necessarily brings the organizers to create a closer relationship with the consumer. However, music festivals must deal with a certain number of factors decreasing the possibilities of developing a stable relationship between the consumer and the people who organize the festival. A qualitative methodology is used in this article in order to compare the managers’ point of view of an important subsidized French festival, Les Eurockéennes in Belfort, with its consumers’ point of view. The article shows how the relational strategy of a festival can be organized around a community in coherence with its status.. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | subventionnement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | festival de musiques actuelles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Marketing relationnel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | fidélité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communauté |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer loyalty |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | subsidy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | community |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Relational marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | music festival |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 63 | 3 | 2011-08-01 | p. 49-59 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2011-3-page-49?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2011-3-page-49?lang=fr&redirect-ssocas=7080</a> |
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