Promouvoir une destination touristique via l’engagement des internautes (notice n° 371099)
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| fixed length control field | 04112cam a2200373 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118082521.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lacan, Camille |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Promouvoir une destination touristique via l’engagement des internautes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Objectifs de la rechercheCette recherche étudie les déterminants de l’engagement des internautes envers une destination touristique sur les réseaux sociaux. • MéthodologieUne étude quantitative est conduite sur un échantillon de 27 destinations touristiques. Un modèle de topic modeling (LDA) identifie les attractions mises en avant dans le contenu du message puis une régression évalue l’influence relative de chaque déterminant sur l’engagement. • RésultatsLes résultats montrent qu’une destination se caractérise par une typologie de quatre types d’attractions (attractions culturelles, patrimoniales, gastronomiques et naturelles) et que l’engagement de l’internaute s’accroît en mettant en avant les attractions naturelles. De plus, les résultats montrent que l’informativité du message a un effet négatif sur l’engagement des internautes tandis que la valence, l’association à un visuel et les effets d’imitation l’augmentent. • Implications managériales/sociétalesCes résultats aident à déterminer le type d’attraction qui génère le plus d’engagement et suggèrent de privilégier un message positif, visuel et court (< 50 mots). La prise en compte des effets d’imitations peut également donner lieu à des stratégies de relance par les organismes de gestion de destination. • OriginalitéCette recherche montre que l’engagement de l’internaute est déterminé non seulement par les caractéristiques du message mais aussi par la visibilité de l’engagement des autres internautes selon des effets d’imitation. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • PurposeThis research examines the determinants of Internet users’ engagement towards a tourist destination on social media. • MethodologyA quantitative study is conducted on a sample of 27 tourist destinations. A topic model (LDA) identifies the attractions highlighted in the message content and then a regression assesses the relative influence of each determinant on engagement. • ResultsThe results show that a destination is characterised by a typology of four types of attractions (cultural, heritage, gastronomic and natural attractions) and that Internet user engagement increases by highlighting natural attractions. Furthermore, the results show that the informativeness of the message has a negative effect on the engagement of Internet users, whereas the valence, the association with a visual and the imitation effects increase it. • ImplicationsThese results help to determine the type of attraction that generates the most engagement and suggest that a positive, visual and short (< 50 words) message should be preferred. Considering the imitation effects can also lead to follow-up strategies by destination management organisations. • OriginalityThis research shows that Internet user engagement is determined not only by the characteristics of the message but also by the visibility of the engagement of other Internet users through imitation effects. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | effets d’imitation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | attraction touristique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | engagement de l’internaute |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | informativité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | organisme de gestion de destination (OGD) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | visuel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réseaux sociaux |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | informativeness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | user engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourism attraction |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | visual |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | destination management organisation (DMO) |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | imitation effects |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Botti, Laurent |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 105 | 1 | 2022-05-04 | p. 77-92 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2022-1-page-77?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2022-1-page-77?lang=fr&redirect-ssocas=7080</a> |
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Réseaux sociaux