L’argument écologique comme justification de la numérisation des contenus. Proposition d’une typologie des consommateurs selon leurs croyances (notice n° 372444)
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|---|---|
| fixed length control field | 02398cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118084306.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abaidi, Ibtissame |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | L’argument écologique comme justification de la numérisation des contenus. Proposition d’une typologie des consommateurs selon leurs croyances |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Partant du constat qu’un nombre croissant de professionnels évoque l’argument écologique pour promouvoir la numérisation de contenus pour des produits annexes (factures, etc.), cette recherche s’est interrogée sur l’opportunité de ce type de communication pour des produits qui constituent le cœur de l’offre. Prenant pour terrain d’application la presse d’information, une étude qualitative a d’abord permis de faire émerger les freins et motivations liés aux journaux numériques. Une analyse typologique quantitative ( n=208) a ensuite permis de distinguer quatre profils: les non concernés, les pragmatiques, les sceptiques et les convaincus. Les implications managériales sont ensuite discutées. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Based on the observation that professionals are increasingly using ecological arguments to promote the digitalization of contents for secondary products (e.g. electronic bills), we investigated the potential opportunity to use the same communication strategy to promote the digitalization of products like digitalized newspapers. First, an exploratory study among 13 respondents enabled to identify respondents’ motivations and sources of reluctance to buy digital newspapers. Then a quantitative classification was conducted among 208 interviewees that led to four different profiles of consumers. Practical implications for managers are discussed. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | dématérialisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | croyances environnementales |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | préoccupation pour l’environnement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | typologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | numérisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | environmental beliefs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | dematerialization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cluster analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | environmental concern |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | digitalization |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elgaaied-Gambier, Leila |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 78 | 2 | 2015-04-01 | p. 45-62 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2015-2-page-45?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2015-2-page-45?lang=fr&redirect-ssocas=7080</a> |
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