Légitimité et stratégies de légitimation des associations de consommateurs dans le paysage consumériste actuel (notice n° 372445)
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| fixed length control field | 02745cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250118084307.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nabec, Lydiane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Légitimité et stratégies de légitimation des associations de consommateurs dans le paysage consumériste actuel |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 33 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Depuis plusieurs années, la position des associations de consommateurs, acteurs historiques du mouvement consumériste, s’est fragilisée. Légitimer leur rôle auprès de leurs publics est pourtant un enjeu majeur de la protection des intérêts des consommateurs. L’objectif de cet article est d’identifier les stratégies de légitimation qui peuvent les y aider. Une étude qualitative permet de dresser un diagnostic sur leur légitimité au travers des représentations et des pratiques de cinquante et un répondants pour s’informer sur les caractéristiques de l’offre et se défendre en cas de litige. Quatre stratégies de légitimation sont présentées, avec les risques inhérents à leur mise en œuvre : accroitre la visibilité des associations de consommateurs, sélectionner des cibles prioritaires, se spécialiser pour gagner en expertise et soutenir les actions collectives. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The role of non-profit consumer protection organizations, which have been key players historically,, has weakened over the past several years. Legitimizing their position within the public arena is a major issue in terms of consumer protection in the marketplace. The aim of this paper is to identify the legitimization strategies that can help them do so. A qualitative study helps us to analyze their legitimacy through the representations and practices of 51 respondents when trying to inform and defend themselves in litigation cases. Four strategies to legitimize their activity are presented, taking into account the risks inherent in their implementation: increasing consumer organization awareness, targeting priority populations, building specific expertise, and promoting class actions. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | protection du consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumérisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimité |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | associations de consommateurs |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | légitimation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | non-profit consumer organizations |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer protection |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | legitimacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | legitimization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumerism |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chevalier, Corinne |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Briat, Eric |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Roux, Dominique |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 78 | 2 | 2015-04-01 | p. 63-77 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2015-2-page-63?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2015-2-page-63?lang=fr&redirect-ssocas=7080</a> |
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