Le territoire filmique comme dispositif de promotion : discours des réalisateurs et engagement des régions (notice n° 394893)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02262cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119051337.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Le Nozach, Delphine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le territoire filmique comme dispositif de promotion : discours des réalisateurs et engagement des régions |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 49 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Notre article vise à comprendre dans quelle mesure le territoire filmique peut devenir un dispositif de promotion régionale et à déterminer le rôle du réalisateur et de la région dans celui-ci. Nous analysons le degré d’acceptabilité du placement territorial pour les réalisateurs français, leurs discours qui révèlent un désir de mettre en lumière le territoire et les actions mises en œuvre par les régions afin de valoriser leur participation dans le monde du cinéma. Il s’agit in fine de démontrer qu’il existe une réelle mise en tension entre création cinématographique, valorisation discursive et stratégie promotionnelle. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Our article aims to understand to what extent the film territory can become a regional promotion device and to determine the role of the director and of the region in it. We analyze the degree of acceptability of the territorial placement for French directors, their speeches which reveal a desire to highlight the territory and the actions implemented by the regions in order to enhance their participation in the world of cinema. Ultimately, it is a matter of demonstrating that there is a real tension between cinematographic creation, discursive promotion and promotional strategy. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinéma |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand content |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | placement de produit |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | placement territorial filmique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territoire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ciné-tourisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | film tourism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | product placement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | brand content |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cinema |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | territory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | promotion |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | filmic territorial placement |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 19 | 1 | 2022-04-28 | p. 5-20 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2022-1-page-5?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2022-1-page-5?lang=fr&redirect-ssocas=7080</a> |
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