Les « servuctions urbaines » : la création contemporaine au service du marketing territorial (notice n° 401852)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01244cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119074529.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meyronin, Benoît |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les « servuctions urbaines » : la création contemporaine au service du marketing territorial |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 9 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’objet de cette contribution est de mettre en lumière, dans une optique exploratoire, l’usage que les pouvoirs publics locaux font aujourd’hui de la création contemporaine pour développer l’image et l’attractivité de leurs espaces. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This paper aims to develop, through an original theoretical framework mainly based on services marketing, an analysis of the way local authorities integrate contemporary art in their marketing plans. This phenomenon is becoming quite important nowadays to understand how local authorities try to satisfy citizens and attract visitors, or even businesses, through urban arts, cultural events and so on. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Valla, Jean-Paul |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 42 | 2 | 2006-04-01 | p. 63-74 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2006-2-page-63?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2006-2-page-63?lang=fr&redirect-ssocas=7080</a> |
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