Les programmes de cartes affinitaires (notice n° 402025)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01436cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119074833.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Divard, Ronan |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les programmes de cartes affinitaires |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2009.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Appeared in the United States in 1983, the affinity cards programs consist for a financial company to deal with consumers while being based on their membership or their support for organizations. The main advantage for the bank is the possibility of conquering and of developing new customer segments loyalty. For the affinity organization, the major interest is to profit from regular transfers from the bank. As for the member or supporter of the organization, if he can derive objective advantages from them, the essential benefit is rather of a psychological nature. If this original form of partnership still remains ignored in France, the evolution of the lawful context creates the conditions of a fast growth of affinity partnerships. The object of this article is to analyze the distinctive characteristics of the affinity cards programs and to submit precisely and clearly the potential advantages and the risks. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gabriel, Patrick |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 54 | 2 | 2009-04-01 | p. 9-18 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2009-2-page-9?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2009-2-page-9?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux