Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental (notice n° 402438)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02502cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119075545.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belaud, Lydie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le joueur social et connecté : une perspective d’analyse par la théorie de l’engagement comportemental |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 98 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Alors que le marché des jeux sociaux et communautaires est en pleine croissance, ces jeux ont fait l’objet de peu de recherches en marketing. L’objectif de cet article consiste à clarifier le concept de jeu social et de jeu communautaire et à expliquer le processus conduisant à l’achat d’objets virtuels, la principale source de revenus de ce type de jeux. À partir de l’analyse d’entretiens individuels et d’un focus group menés auprès de joueurs, il ressort que le jeu social et le jeu communautaire répondent aux leviers de l’engagement comportemental (Kiesler, 1971) et que l’achat d’objets virtuels est la résultante d’un processus d’engagement du joueur. Cet article fournit des pistes de réflexion en direction des développeurs et des managers visant à favoriser l’achat d’objets virtuels. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Although the market for the social and community games is growing quickly, these games have been little studied in marketing. The purpose of this article is to clarify the concept of social games and community games and to explain the process leading to the purchase of virtual objects, their main source of income. The analysis of individual interviews and a focus group conducted with gamers demonstrates that both the social game and the community game can be explained by the behavioral commitment theory (Kiesler, 1971) and the purchase of virtual objects is the result of the commitment process of the gamer. This article provides managers with solutions in order to promote the purchase of virtual objects. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | jeu social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | jeu communautaire |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | objet virtuel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | engagement comportemental |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumption value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | deconsumerism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | energy saving |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | electric consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumption control |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heitz-Spahn, Sandrine |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yildiz, Hélène |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 84 | 4 | 2016-11-25 | p. 77-94 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2016-4-page-77?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2016-4-page-77?lang=fr&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux