Les effets d’alerte et de promotion des logos nutritionnels sur la face-avant des produits agroalimentaires (notice n° 402502)
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|---|---|
| fixed length control field | 02407cam a2200349 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119075641.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mérigot, Philippe |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les effets d’alerte et de promotion des logos nutritionnels sur la face-avant des produits agroalimentaires |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 89 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ancrée dans une perspective sociale, cette recherche analyse les effets des logos nutritionnels apposés sur la face-avant des produits agroalimentaires, tel que le préconise la Loi de Santé 2016, sur leur évaluation par les consommateurs. À partir d’une expérimentation réalisée en ligne auprès de 176 individus sur des céréales pour le petit déjeuner de trois niveaux différents de qualité nutritionnelle, nous montrons que les logos interprétatifs – comme le système 5C – sont plus efficaces que ne le sont les logos descriptifs pour alerter les consommateurs sur les produits de mauvaise qualité nutritionnelle, ainsi que pour promouvoir les produits sains. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | French authorities encourage Front-of-Pack nutrition labels on food products (PNNS 2016). The goal is to inform consumers about the nutritional qualities of the products they purchase and to encourage the consumption of healthy products. This research analyzes the effects of these labels using an online experiment with 176 consumers who evaluate three types of muesli with different nutritional qualities. We show that nutritional labels (whether in the interpretive format like the French 5C or the descriptive format like the GDA) impact the evaluation of products by consumers. However, the interpretive format is more effective at warning consumers about unhealthy products and at promoting healthy products than the reductive format. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consommateur |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | logo |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | étiquetage |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | face-avant |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expérimentation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nutrition |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | front-of-pack |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | labeling |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | label |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | experiment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | nutrition |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nabec, Lydiane |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 83 | 3 | 2016-06-25 | p. 29-47 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2016-3-page-29?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2016-3-page-29?lang=fr&redirect-ssocas=7080</a> |
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