Les effets des m-services touristiques sur la proposition de valeur d’une ville (notice n° 402599)
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|---|---|
| fixed length control field | 02304cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119075822.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rivière, Arnaud |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Les effets des m-services touristiques sur la proposition de valeur d’une ville |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 7 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Face à une concurrence accrue entre les destinations touristiques, bon nombre de villes françaises visent à enrichir leur proposition de valeur en introduisant de nouveaux services mobiles (m-services) touristiques. En vue d’analyser les effets de ces m-services, la démarche adoptée dans cet article consiste, via une étude qualitative menée auprès de 28 touristes français, à transposer l’approche de la valeur perçue au contexte d’une ville. Contrastant avec l’engouement des destinations pour les m-services et les réflexions académiques en marketing du tourisme, les résultats remettent partiellement en cause la capacité des m-services touristiques à accroître la proposition de valeur d’une ville, perçue par les touristes en phase de préparation du séjour. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In an increasingly competitive environment between tourist destinations, more and more French cities intend to enrich their value proposition by introducing tourist mobile services (m-services). In order to analyze the effects of these m-services, the approach adopted in this article consists, through a qualitative study carried out with 28 French tourists, of transposing the perceived value framework to a city context. In contrast to the growing interest of destinations for m-services and the academic considerations in tourist marketing, the results challenge in part the ability of tourist m-services to increase the city’s value proposition, as perceived by tourists during the pre-travel stage. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | valeur perçue |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | m-service |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ville |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | m-service |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | city |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tourism |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bourliataux-Lajoinie, Stéphane |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 85 | 1 | 2017-03-25 | p. 101-119 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2017-1-page-101?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2017-1-page-101?lang=fr&redirect-ssocas=7080</a> |
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