The Banyan Tree of Globalization (notice n° 408208)

détails MARC
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Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Djelic, Marie-Laure
Relator term author
245 00 - TITLE STATEMENT
Title The Banyan Tree of Globalization
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Date of publication, distribution, etc. 2004.<br/>
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General note 21
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Summary, etc. The odyssey of the advisory services industry in the space of a mere 70 years is impressive. It began in 1934 when, seizing the opportunity created by the Glass Steagall Act, Marvin Bower was to transform the little-known firm of auditors, James O’McKinsey. McKinsey & Co. thus became the first management advisory firm in the sense of the term today, and Marvin Bower invented an industry. Professionalism and the claim to scientific legitimacy were the trademarks of this newlyborn industry. These strategies - institutional and academic - are even today at the heart of the global expansion of advisory services. Over the last two decades, the success and the extremely rapid growth of this industry have, nevertheless, generated their own contradictions. The wider the geographical area covered by the advisory firms, the more complex and costly the management of the potential discrepancies between “globalâ€? understanding and realities, “localâ€? interpretations and practices. The institutional and academic strategies that make this industry so successful nevertheless require faultless professionalization and a “scientificâ€? approach to management - which is tantamount to creating a perfectly homogeneous way of functioning in all offices of a firm. In this context, there are serious risks that an error in one spot may weaken or even destabilize the whole firm. Management advisory firms are the banyan trees of globalization - but banyans with feet of clay.
786 0# - DATA SOURCE ENTRY
Note Actes de la recherche en sciences sociales | o 151-152 | 1 | 2004-03-01 | p. 107-113 | 0335-5322
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-actes-de-la-recherche-en-sciences-sociales-2004-1-page-107?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-actes-de-la-recherche-en-sciences-sociales-2004-1-page-107?lang=en&redirect-ssocas=7080</a>

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