Displaying Gender Difference in Toys and Their Marketing (notice n° 410250)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01421cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119102342.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zegaï, Mona |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Displaying Gender Difference in Toys and Their Marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2010.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 4 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Children’s toys and their display in marketing outlets (stores and catalogues, in particular) are particularly interesting for the study of gender categories. They crystallize a multiplicity of social representations related to the roles and identities traditionally associated with each sex. By reproducing a microcosm with its characters, its objects, its activities, and its rules, toys initiate girls and boys into many areas of social life, such as maternity, mechanics, bodily behaviour, etc. The daily confrontation, from a very young age, of the social representations linked to gender difference embodied in these childhood objects thus turns play into active pedagogy aimed at gender building. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | body |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gender socialization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | equality of the sexes |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | toys |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | femininity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | masculinity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gender roles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | childhood |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Cahiers du Genre | o 49 | 2 | 2010-11-01 | p. 35-54 | 1298-6046 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-cahiers-du-genre-2010-2-page-35?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-cahiers-du-genre-2010-2-page-35?lang=en&redirect-ssocas=7080</a> |
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