Advertising and influence techniques: Pragmatic analysis of an illusion of efficiency (notice n° 411105)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01354cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119103451.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Laurens, Stéphane |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and influence techniques: Pragmatic analysis of an illusion of efficiency |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 6 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The aim of this text is to analyze the forces behind the illusion that advertising or other influence techniques can easily and quickly change our opinions. By assuming reality and the subject as the only essential elements and by eliminating the intermediaries that start from the object and lead to the elaboration of the idea, only a potentially spectacular face-to-face remains: the immediate idea-object correspondence, which gives rise to rapid changes of opinion without any links to reality. The pragmatic analysis of Asch’s studies on influence and that of advertising through the process of marketing a product show that these changes of opinion are the result of elaborations masked by a fallacious discourse that suggests powerful influences capable of producing irrepressible arbitrary changes. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Bulletin de psychologie | Issue 576 | 2 | 2022-05-11 | p. 155-169 | 0007-4403 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-bulletin-de-psychologie-2022-2-page-155?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-bulletin-de-psychologie-2022-2-page-155?lang=en&redirect-ssocas=7080</a> |
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