Tobacco control among young non-smokers: The value of combining emotions in preventative messages (notice n° 419142)
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| fixed length control field | 01728cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119123153.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Colin, Cécile |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Tobacco control among young non-smokers: The value of combining emotions in preventative messages |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2019.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In France, smoking prevalence remains high among young people: 32 percent of eighteen to twenty-four year-olds smoke daily. Therefore, it is particularly important to identify effective ways to encourage young non-smokers not to start smoking. This experimental study investigates the influence of adding an emotion of anger to a fear appeal message on attitudes toward smoking and the intention to not (re-)start smoking among young non-smokers. Results show that the message appealing to both fear and anger leads individuals who have never smoked to a more negative attitude toward smoking than the message that only appeals to fear. Moreover, in previous studies on fear appeals, emotions elicited by the message (especially fear) are rarely measured. In this research we show that a fear appeal message arouses other emotions as well, especially sadness and disgust. This result encourages further research to better understand the determinants of the influence of fear appeal messages. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Droulers, Olivier |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 96 | 4 | 2019-09-25 | p. 89-104 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2019-4-page-89?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2019-4-page-89?lang=en&redirect-ssocas=7080</a> |
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