Asserting the naturalness and proximity of food products to reinforce the effect of the terroir label (notice n° 419146)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02341cam a2200277 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119123223.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ertus, Pascale |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Asserting the naturalness and proximity of food products to reinforce the effect of the terroir label |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 93 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • ObjectiveThe objective of this research is to identify the components of terroir that are most involved in the perception of quality in the minds of consumers and those that promote consumer behaviour. • MethodologyThis approach is quantitative with questionnaires of 1,015 consumers. The statistical processing of the data was carried out using SPSS Statistics 20 and EQS 6.2 software for the structural equations. • ResultsThe research shows the positive effects of product naturalness as a quality heuristic inducing a behavioural response from the consumer. In addition to the local food product being perceived as a quality product, the more it is perceived as a natural product, produced close to consumers and reminding them of their childhood, the higher the monetary and behavioural intentions are. • Managerial implicationsThe research allows us to formulate recommendations concerning the informational levers on which it is appropriate to communicate within the framework of the development of a “terroir” brand policy and with the aim of encouraging consumers to buy the food product once they perceive it as a terroir product. • OriginalityThis study represents a continuation of those undertaken for some time on terroir, with the proposal of a definition of terroir and an analytical framework to analyse the results of the terroir label on consumers’ perception of quality and their intentions towards terroir products. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | quality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | proximity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer intentions towards the local food products |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | naturalness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | quality |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | proximity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer intentions towards the local food products |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | naturalness |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | terroir |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 109 | 1 | 2023-03-27 | p. 199-220 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2023-1-page-199?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2023-1-page-199?lang=en&redirect-ssocas=7080</a> |
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