Binge drinking: understanding youth engagement in the practice (notice n° 419204)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02006cam a2200241 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119123241.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gicquel, Yohan |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Binge drinking: understanding youth engagement in the practice |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 85 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • ObjectiveThe aim of this paper is to understand the social dimension of the process underlying young people’s engagement in binge drinking and its consequences. This practice poses significant problems in terms of public health, ethics and prevention, particularly among the young. • MethodologyThis study is based on 17 interviews conducted in 2013 with young binge drinkers. As the normative framework (legal, social and medical) has not changed since then, but the means of communication used by young people have, the study was completed in 2021 by a netnography on the online social network TikTok. • ResultsThis research identifies four stages in the process of youth engagement in binge drinking: obtaining supplies, meeting intermediaries, practicing to learn the technique and learning community rules. • Managerial implicationsThe results of this study lead us to question the relevance of the solutions proposed by social marketing to counter binge drinking in young people, but also the responsibility of marketing in this process. • OriginalityThis research takes a different theoretical approach to binge drinking. It reveals the limitations of the psychological approach to engagement and adopts a social approach to this process inspired by Becker’s work. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | deviance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | risky practice |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | juvenile consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | binge drinking |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | engagement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prevention |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 108 | 4 | 2023-01-09 | p. 169-182 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2022-4-page-169?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2022-4-page-169?lang=en&redirect-ssocas=7080</a> |
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