Attitudes toward store flyers: The influence of perceived benefits and costs (notice n° 419206)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01294cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250119123242.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parguel, Béatrice |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Attitudes toward store flyers: The influence of perceived benefits and costs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 13 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research studies the relative influence of perceived benefits and costs on attitude toward store flyers. A qualitative study identifies the perceived benefits (utilitarian, exploration, and entertainment) and costs (environmental and budget) of store flyers. A quantitative study shows the predominance of entertainment-related benefits in explaining attitudes toward store flyers. Based on these results, the article advocates using an experiential perspective to study store flyers and provides retailers with practical recommendations on how to manage them. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | authenticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commodification process |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | connoisseurship |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | gastronomic and Bacchic brotherhoods |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mimouni Chaabane, Aïda |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 97 | 1 | 2020-03-25 | p. 103-124 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2020-1-page-103?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2020-1-page-103?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux