Quand Google fait école. Une prétention pédagogique en question (notice n° 426488)
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| fixed length control field | 03201cam a2200397 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250120221539.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Grignon, Thomas |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Quand Google fait école. Une prétention pédagogique en question |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 69 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article analyse l’une des composantes de la panoplie documentaire à travers laquelle Google encadre les pratiques ordinaires des professionnels de la communication : le tutoriel. L’étude sociosémiotique des « Académies » qui accompagnent certains de ses logiciels (Analytics, AdWords, YouTube…) révèle un dispositif de formation, de certification et de mise en scène de la compétence particulièrement sophistiqué. À travers lui, la firme cultive son emprise sur les savoirs, les compétences et les valeurs qui circulent dans des contextes socio-organisationnels très divers et contribue à la reconfiguration progressive des paysages experts et profanes du monde de la communication. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Through careful observation of Analytics Academy, Adwords Academy and Youtube Creators Academy, this article critically reflects on the way Google shapes the evolution of professional communication. The socio-semiotic analysis demonstrates a sophisticated program including training, evaluation and certification, which goes far beyond the primary goal of facilitating the use of a software. Not only is the firm slowly tightening its grip on skills, knowledge, norms and values in the communications sector, but it is also facilitating their diffusion in a wide variety of social and organisational contexts, consistently blurring the boundaries between experts and lay people, professionals and amateurs. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | En este artículo se presenta el análisis de uno de los componentes fundamentales del dispositivo con el que Google acompaña la evolución de las prácticas profesionales de la comunicación: el tutorial. El estudio socio-semiótico de “academias” diseñadas para facilitar el uso e integración de su software (Analytics, AdWords, YouTube...) revela un sofisticado sistema de formación, evaluación y certificación de las competencias. A través de él, Google aumenta su control sobre los conocimientos, las habilidades y los valores que circulan en diversos contextos sociales y organizacionales y contribuye a la difuminación gradual de las líneas entre aficionados y expertos. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | formation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prétention communicationnelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | médiation des pratiques |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Analytics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionnalisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Adwords |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Youtube |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expertise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tutoriel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sociosémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | sociosemiotic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Analytics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Adwords |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Youtube |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | professionalization |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | expertise |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tutorial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | mediation of practices |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | 188 | 2 | 2016-06-01 | p. 123-139 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-langages1-2016-2-page-123?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-langages1-2016-2-page-123?lang=fr&redirect-ssocas=7080</a> |
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