Parfums d’écrivains : médiation olfactive de la littérature ou illusion marketing ? (notice n° 427225)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03385cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250120222540.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brun, Marion |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Parfums d’écrivains : médiation olfactive de la littérature ou illusion marketing ? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 17 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Cet article traite de produits dérivés de la littérature, plus exactement de bougies et parfums inspirés d’écrivains et de leurs œuvres et analyse la communication commerciale de trois marques, Zoé Ferdinand, Lothantique et Jardins d’écrivains. Ces marques, qui cherchent à donner une réalisation concrète au concept de correspondance, ont trois intérêts principaux à concevoir des produits littéraires : d’abord présenter la marque sous le nom prestigieux d’éditeur, inscrire le produit dans un imaginaire qui favorise la mémorisation olfactive, enfin jouer du storytelling, en s’inspirant des passions amoureuses racontées par la littérature. Pourtant, ces marques ouvrent des interrogations sur l’idée d’une adaptation et médiation olfactive de la littérature et d’une transmédialité qui peuvent aussi avoir cours dans un contexte muséal. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The article deals with products derived from literature, more exactly candles and perfumes inspired by writers and their works, and analyzes the commercial communication of three brands, Zoé Ferdinand, Lothantique and Jardins d’écrivains. These brands, which seek to give a concrete realization to the concept of correspondence, have three main interests in designing literary products: first to present the brand under the prestigious name of a publisher, to register the product in an imaginary that promotes olfactory memorization, finally play with storytelling, drawing inspiration from the amorous passions told in literature. However, these brands open up questions about the idea of an olfactory adaptation and mediation of literature and of a transmediality that can also take place in a museum context. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El artículo trata sobre productos derivados de la literatura, más exactamente velas y perfumes inspirados en escritores y sus obras, y analiza la comunicación comercial de tres marcas, Zoé Ferdinand, Lothantique y Jardins d’écrivains. Estas marcas, que buscan dar una concreción al concepto de correspondencia, tienen tres intereses principales en el diseño de productos literarios: primero presentar la marca bajo el prestigioso nombre de una editorial, registrar el producto en un imaginario que promueva la memorización olfativa, finalmente jugar con la narración, inspirándose en las pasiones amorosas contadas en la literatura. Sin embargo, estas marcas abren interrogantes sobre la idea de una adaptación olfativa y mediación de la literatura y de una transmedialidad que también puede tener lugar en el contexto de un museo. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Parfums |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | objets dérivés |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | littérature |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | écrivains |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | literature |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | writers |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | derived objects |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | branding |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Perfume |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | 214 | 4 | 2023-05-25 | p. 9-24 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-langages-2022-4-page-9?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-langages-2022-4-page-9?lang=fr&redirect-ssocas=7080</a> |
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