La keynote d’Apple au prisme des médias (notice n° 427582)
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| fixed length control field | 01983cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250120223105.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wiart, Louis |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La keynote d’Apple au prisme des médias |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | L’efficacité et l’impact des keynotes dans la stratégie de communication d’Apple, où le lancement de nouveaux produits est mis en spectacle, découlent largement de l’écho médiatique considérable que cet évènement génère dans le monde. Une analyse lexicométrique à partir d’un corpus d’articles permet de caractériser cette présence d’Apple dans les médias et de faire ressortir les principales dimensions du discours de presse sur la keynote, où se jouent à la fois la mise en valeur des produits de la marque et celle de la stratégie du groupe. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The effectiveness and impact of keynotes in Apple’s communications strategy, where the launch of new products is turned into a show, is largely due to the considerable media coverage this event generates around the world. A lexicometric analysis based on a corpus of articles makes it possible to characterize this Apple’s presence in the media and to highlight the main dimensions of the press discourse on the keynote, where both the promotion of the brand’s products and that of the group’s strategy are played out. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Apple |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication évènementielle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | keynote |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitarisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie de lancement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Apple |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | event communication |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | launch strategy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | keynote |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | publicitarisation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | innovation |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 18 | 2 | 2022-02-09 | p. 11-26 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2021-2-page-11?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2021-2-page-11?lang=fr&redirect-ssocas=7080</a> |
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