De la republicitarisation. Contribution aux concepts pub* (notice n° 427583)

détails MARC
000 -LEADER
fixed length control field 02102cam a2200337 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250120223105.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
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100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Mouratidou, Eleni
Relator term author
245 00 - TITLE STATEMENT
Title De la republicitarisation. Contribution aux concepts pub*
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Date of publication, distribution, etc. 2022.<br/>
500 ## - GENERAL NOTE
General note 45
520 ## - SUMMARY, ETC.
Summary, etc. La recherche actuelle est une contribution aux concepts pub*. Elle observe les transformations des discours publicitaires à travers l’étude des stratégies et médiations d’acteurs principalement marchands. Elle pointe une double métamorphose, communicationnelle et identitaire, discutée à travers le concept de remédiation. Il s’agit de montrer que cette dernière est constitutive des concepts pub* et structure le mouvement qui les caractérise, appelé ici republicitarisation. La republicitarisation est analysée à la lumière de la relation qu’elle entretient avec les médias investis et avec la publicité-même, dans une optique réflexive.
520 ## - SUMMARY, ETC.
Summary, etc. The present research is a contribution to the ad* concepts. It studies the transformations of advertising discourses through the angle of brands’ transformations. This double metamorphosis, considered in a communication and identity point of view, is discussed through the concept of remediation in order to point out the way it structures the ad* concepts and the flow that characterizes them, called readvertizing. This last notion, is studied through the relation it has with reinvested media and with advertising itself, in a reflexive way.
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Topical term or geographic name as entry element *
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Topical term or geographic name as entry element pub
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Topical term or geographic name as entry element réinvestissement
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Topical term or geographic name as entry element transparence
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Topical term or geographic name as entry element *
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Topical term or geographic name as entry element reinvestment
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Topical term or geographic name as entry element transparency
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786 0# - DATA SOURCE ENTRY
Note Communication & management | 18 | 2 | 2022-02-09 | p. 75-90 | 2269-7195
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/revue-communication-et-management-2021-2-page-75?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2021-2-page-75?lang=fr&redirect-ssocas=7080</a>

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