De la republicitarisation. Contribution aux concepts pub* (notice n° 427583)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02102cam a2200337 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250120223105.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mouratidou, Eleni |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | De la republicitarisation. Contribution aux concepts pub* |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 45 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La recherche actuelle est une contribution aux concepts pub*. Elle observe les transformations des discours publicitaires à travers l’étude des stratégies et médiations d’acteurs principalement marchands. Elle pointe une double métamorphose, communicationnelle et identitaire, discutée à travers le concept de remédiation. Il s’agit de montrer que cette dernière est constitutive des concepts pub* et structure le mouvement qui les caractérise, appelé ici republicitarisation. La republicitarisation est analysée à la lumière de la relation qu’elle entretient avec les médias investis et avec la publicité-même, dans une optique réflexive. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The present research is a contribution to the ad* concepts. It studies the transformations of advertising discourses through the angle of brands’ transformations. This double metamorphosis, considered in a communication and identity point of view, is discussed through the concept of remediation in order to point out the way it structures the ad* concepts and the flow that characterizes them, called readvertizing. This last notion, is studied through the relation it has with reinvested media and with advertising itself, in a reflexive way. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | remédiation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | * |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | stratégie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | énonciation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pub |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | réinvestissement |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transparence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | * |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | reinvestment |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | transparency |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | enunciation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | remediation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ad |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | strategy |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & management | 18 | 2 | 2022-02-09 | p. 75-90 | 2269-7195 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-communication-et-management-2021-2-page-75?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-communication-et-management-2021-2-page-75?lang=fr&redirect-ssocas=7080</a> |
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