Advertising the Black Stuff in Ireland 1959-1999 (notice n° 43996)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02081cam a2200289zu 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FRCYB88882339 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250107162846.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250107s2020 fr | o|||||0|0|||eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781789973457 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | FRCYB88882339 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FR-PaCSA |
| Language of cataloging | en |
| Transcribing agency | |
| Description conventions | rda |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Maher, Eamon |
| 245 01 - TITLE STATEMENT | |
| Title | Advertising the Black Stuff in Ireland 1959-1999 |
| Remainder of title | Increments of change |
| Statement of responsibility, etc. | ['Maher, Eamon', 'Medcalf, Patricia'] |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Name of producer, publisher, distributor, manufacturer | Peter Lang |
| Date of production, publication, distribution, manufacture, or copyright notice | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p. |
| 336 ## - CONTENT TYPE | |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type code | c |
| Source | rdamdedia |
| 338 ## - CARRIER TYPE | |
| Carrier type code | c |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | 1959 to 1999 was a pivotal time in the Republic of Ireland's short history. This book's journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country's cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness's advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland's social and economic history might be recounted through the lens of Guinness's ads; the extent to which Guinness's advertising might have influenced Irish culture and society. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maher, Eamon |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Medcalf, Patricia |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Access method | Cyberlibris |
| Uniform Resource Identifier | <a href="https://international.scholarvox.com/netsen/book/88882339">https://international.scholarvox.com/netsen/book/88882339</a> |
| Electronic format type | text/html |
| Host name | |
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