Ce produit est-il sain ? Trois approches pour appréhender le caractère sain d’un produit alimentaire à partir de son packaging (notice n° 445355)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01992cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012117.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Guichard, Nathalie |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Ce produit est-il sain ? Trois approches pour appréhender le caractère sain d’un produit alimentaire à partir de son packaging |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2011.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 36 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Ce produit alimentaire est-il sain ? Cet article compare trois types de réponses fondées, l’une, sur l’évaluation diététique des produits, l’autre, sur la perception par le consommateur du caractère sain à partir de l’observation des packagings et, la dernière, sur l’analyse sémiotique des packagings. L’analyse comparative de ces trois perspectives est réalisée sur la base d’un « score sain diététique », d’un « score sain perçu » et d’un « score sain signifié ». Elle met en particulier en exergue une forte convergence des scores perçu et signifié. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Is this food product healthy? The objective of this article is to compare three types of approach based, first, on the dietetic value of the products, the second, on the consumer perception of the healthy character through the observation of packaging and, finally, on the semiotic analysis of the packaging. The comparative analysis of these three approaches is carried out through the basis of a « dietetic healthy score », a « perceived healthy score » and a « signified healthy score ». In particular, it shows that a strong meeting point of scores perceived and signified. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Sain |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Packaging |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Analyse sémiotique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Semiotic analysis |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Healthy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Packaging |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Muratore, Isabelle |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 61 | 1 | 2011-01-01 | p. 55-66 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2011-1-page-55?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2011-1-page-55?lang=fr&redirect-ssocas=7080</a> |
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