« Vite et à tout prix ? » ou l’importance du prix pour le consommateur pressé (notice n° 445452)
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| fixed length control field | 02346cam a2200325 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012332.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lallement, Jeanne |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | « Vite et à tout prix ? » ou l’importance du prix pour le consommateur pressé |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 29 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Vite et à tout prix ? Le consommateur pressé accorde-t-il moins d’importance au prix ? Cette recherche examine les effets conjoints de la pression temporelle (PT) et de l’expérience sur l’importance accordée au prix décrite par ses trois dimensions : la saillance (la priorité donnée à l’examen du prix), la pertinence (sa part dans le total des informations utilisées) et la déterminance (son poids dans la décision finale). Les résultats confirment l’importance du prix en situation de temps contraint. S’il est plus saillant, sa pertinence et sa déterminance restent les mêmes. L’expertise du consommateur en situation de PT est, sans doute, une base de segmentation intéressante pour le distributeur, qui n’a pas intérêt à dissimuler son prix. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This research studies the combined effects of time pressure (TP) and consumer experience on the importance of price. Price is described in its three dimensions: salience (the priority given to price), relevance (its share among other information) and determinance (its importance in final decision making). Results confirm the importance of price in time constraint conditions. It is definitively more salient, although relevance and determinance remain at the same level. Consumer expertise in situation of TP seems to be an interesting approach to segmentation by retailers, who have no interest to discourage price search. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | saillance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pertinence |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | pression temporelle |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | recherche d’information |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | prix |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | déterminance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | price |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | time pressure |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | determinance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | salience |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Information search |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relevance |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Zollinger, Monique |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 69 | 1 | 2013-01-01 | p. 11-24 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2013-1-page-11?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2013-1-page-11?lang=fr&redirect-ssocas=7080</a> |
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