« Ras le bol d’entendre parler d’écologie ! » : comprendre la contestation des discours écologiques par les consommateurs (notice n° 445480)
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| fixed length control field | 02532cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012414.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Monnot, Élisa |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | « Ras le bol d’entendre parler d’écologie ! » : comprendre la contestation des discours écologiques par les consommateurs |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2013.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 69 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Bien que l’écologie semble être un sujet important pour les Français, des études récentes font état de réserves et critiques à son égard. En effet, certains individus contestent sciemment les discours écologiques des entreprises et des pouvoirs publics, voire les rejettent. A l’aide de méthodes qualitatives mobilisant ce type d’individus, cet article identifie les déterminants et manifestations du phénomène de contestation des discours écologiques pour mieux le caractériser. Il souligne la coexistence d’une évaluation négative des discours et de réactions émotionnelles négatives faisant émerger un état de contestation variable suivant les individus, allant du scepticisme à la résistance. Des recommandations en termes de communication environnementale sont finalement proposées aux entreprises et pouvoirs publics concernés. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Though ecology is seen as a major concern for French consumers, several studies show that it can also be criticized. Indeed some individuals knowingly challenge and even reject ecological messages from firms and authorities. Through different qualitative methodologies this paper identifies the causes and manifestations of the contestation of ecological messages in order to have a better understanding of this phenomenon. It shows the coexistence of a negative evaluation of the messages with negative emotional reactions leading to a state of contestation that may vary from skepticism to resistance. Recommendations for environmental communication campaigns are provided to companies and authorities. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consommation responsable |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | écologie |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | scepticisme |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | résistance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communication environnementale. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resistance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | ecology |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | skepticism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | responsible consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | environmental advertising. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Reniou, Fanny |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 71 | 3 | 2013-08-01 | p. 93-109 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2013-3-page-93?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2013-3-page-93?lang=fr&redirect-ssocas=7080</a> |
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