La participation du client au sein d’un environnement commercial : exploration des dispositifs et de l’initiative client dans un lieu attachant (notice n° 445604)
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| fixed length control field | 02590cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012659.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bonnemaizon, Audrey |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | La participation du client au sein d’un environnement commercial : exploration des dispositifs et de l’initiative client dans un lieu attachant |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2016.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 85 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La littérature limite généralement la participation du consommateur dans les lieux commerciaux aux dispositifs technologiques encadrés que propose la grande distribution, négligeant ainsi les autres éléments constitutifs du lieu (spatiaux, sociaux, symboliques) et la potentialité d’une participation initiée par le client. Cette recherche ethnographique réalisée dans un restaurant parisien dévoile trois formes de participation qui contribuent au positionnement du lieu et qui impliquent des degrés de matérialité et d’initiative variés : la « participation-appropriation », la « participation-contribution », et la « participation-transmission ». Elle contribue à la compréhension de la participation du client, et plus spécifiquement au sein de lieux commerciaux suscitant des liens affectifs forts. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Participation in commercial places is often viewed as customers using self-service technologies implemented by retailers. This is problematic because other dimensions of the place (e.g. space, symbols, and social elements) as well as the customers’ initiatives are omitted. Based on an ethnographic research in a Parisian restaurant, this research identifies three types of participation emphasizing the commercial place’s positioning : the “participation-appropriation”, the “participation-contribution”, and the “participation-transmission” that vary in terms of materiality and customers’ initiative. This research contributes to the understanding of customers’ participation, more specifically in the case of emotionally laden places. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | lieu commercial |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | participation du client |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | positionnement domestique |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | initiative du client |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer’s initiative |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | domesticity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | customer’s participation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | commercial place |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Debenedetti, Alain |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mérigot, Philippe |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 82 | 2 | 2016-04-25 | p. 91-107 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2016-2-page-91?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2016-2-page-91?lang=fr&redirect-ssocas=7080</a> |
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