Le contrat social dans le monde bancaire : une nouvelle façon d’envisager la relation avec les clients financièrement fragiles (notice n° 445642)
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| fixed length control field | 02282cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012803.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reydet, Sabine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le contrat social dans le monde bancaire : une nouvelle façon d’envisager la relation avec les clients financièrement fragiles |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2018.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le management d’une clientèle en situation de fragilité financière représente un défi pour les banques. C’est une clientèle qui peut légitimement prétendre à un accès aux offres bancaires, mais qui nécessite une vigilance accrue pour ne pas basculer dans des situations inextricables. Cet article montre, au travers de l’exemple d’une grande banque mutualiste française, l’intérêt d’un accompagnement personnalisé et déconnecté de toute logique commerciale, basé sur un contrat social contenant des règles tant transactionnelles que relationnelles. Ce travail pointe également les tensions émergentes d’un tel dispositif, qui une fois contrôlées, pourront laisser place à la reconstruction d’une confiance mutuelle. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The management of financially fragile customers represents a challenge for banks. These customers can legitimately claim access to banking offers, but they require a particular attention not to fall over to inextricable situations. This article shows through the example of a large French mutual bank, the interest of a personalized support, disconnected from all commercial logic, based on a social contract containing transactional and relational rules. This work also points out tensions arising from such measures, which, once controlled, can lead to reconstruct a mutual trust. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | confiance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | banque |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | tensions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | clients fragiles |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contrat social |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | marketing relationnel |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | banks |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social contract |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | contradictions |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vulnerable customers |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | relationship marketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | trust |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 89 | 1 | 2018-03-25 | p. 65-83 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-2018-1-page-65?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-2018-1-page-65?lang=fr&redirect-ssocas=7080</a> |
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