Mener des études de satisfaction clients en milieu business to business (notice n° 445681)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01081cam a2200181 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121012830.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pinard-Legry, Jocelyne |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Mener des études de satisfaction clients en milieu business to business |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1996.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 41 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Customer satisfaction measure has become very complex because of inter organizational (also called business to business) relationship characteristics. The aim of this paper is to give food of thought to those who wish to carry out customer satisfaction research. The authors focus on : the definition of the sample, the choice of the part of supply and criteria which concern the study, and choice of people to be interviewed, bearing business to business characteristics in mind. |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marion, Frédéric |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Salle, Robert |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 8 | 2 | 1996-06-01 | p. 83-87 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-1996-2-page-83?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-1996-2-page-83?lang=fr&redirect-ssocas=7080</a> |
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