Le prix optimal : un concept majeur (notice n° 445811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01351cam a2200169 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121013019.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simon, Hermann |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Le prix optimal : un concept majeur |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 1993.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 27 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Le problème des politiques de prix devient crucial compte-tenu de l’évolution de l’environnement. Le concept de prix optimal est au centre d’une stratégie prix bien pensée. Cet article analyse donc le rôle croissant de la variable prix, le concept de prix optimal et amène la réflexion sur ce concept dans deux situations: concurrence dynamique et exportations/importations parallèles. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pricing decisions become more and more important, due to the evolution of the economic and competitive environment. The optimal price is a key concept in order to define and implement a good pricing policy. This article shows the increasing importance that price plays in marketing and competitive strategies. It indicates how to set optimal price and discusses this concept in relation to two main situations : dynamic competition and parallel imports/exports. |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 0 | 1 | 1993-01-01 | p. 35-44 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/revue-decisions-marketing-1993-1-page-35?lang=fr&redirect-ssocas=7080">https://shs.cairn.info/revue-decisions-marketing-1993-1-page-35?lang=fr&redirect-ssocas=7080</a> |
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