From the music industry to the rhetoric of “service.” YouTube: A critical description (notice n° 459691)
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| fixed length control field | 01727cam a2200253 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121042406.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gayraud, Agnès |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | From the music industry to the rhetoric of “service.” YouTube: A critical description |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2015.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 31 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Launched in 2005, YouTube has contributed to redefining the uses and values of music in the general context of its digitization. Considered as a threat to a music industry that is dependent on physical formats and controlling channels of communication, the site has made possible an unprecedented democratization of “content”: instead of an all-encompassing cultural industry, we now have a personalized “service.” Nevertheless, in both its own rhetoric and the way the platform is used, YouTube perpetuates old mass media logics and appears to reconstitute, in its own terms, the pre-existing competitive market. The question thus arises: does YouTube spell the end of the cultural industry, or is it pursuing the old logics in the disguise of “digital disruption”? This article attempts to provide an answer by putting YouTube into perspective with a semiotic analysis and tools derived from critical theory. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | YouTube |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Cultural Industry |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Web Economics |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Popular Music |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Critical Theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Service |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | User-generated content |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Heuguet, Guillaume |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 184 | 2 | 2015-06-01 | p. 101-119 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages1-2015-2-page-101?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-communication-et-langages1-2015-2-page-101?lang=en&redirect-ssocas=7080</a> |
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