Food rhythms: From fast to slow. A case study of the Slow Food brand (notice n° 459904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01336cam a2200157 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121042627.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marrone, Gianfranco |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Food rhythms: From fast to slow. A case study of the Slow Food brand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2020.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Using the tools of semiotic analysis, this article aims to show that Slow Food is a perfect brand. First, this brand was established to oppose another very strong brand, the global colossus of fast food: McDonald’s. Second, this opposition was not originally an offer of alternative products to McDonald’s, but a proposal of new values: an abstract formulation of an alternative way of life. It was only after the brand had become established (thanks to its PR efforts) that it acquired a commercial dimension involving food, wine, dining venues, publishing, companies, whole regions, and even ""slow cities."" As such, with a fully semiotic gesture, Slow Food has successfully navigated the discursive process typical of any brand, to become, as Lévi-Strauss would have said, “good to think about.” |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Communication & langages | o 206 | 4 | 2020-11-26 | p. 97-109 | 0336-1500 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-communication-et-langages-2020-4-page-97?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-communication-et-langages-2020-4-page-97?lang=en&redirect-ssocas=7080</a> |
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