Creation and destruction of the perceived value of a smart service: application to banking (notice n° 464472)
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| fixed length control field | 02248cam a2200229 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121051323.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mani, Zied |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Creation and destruction of the perceived value of a smart service: application to banking |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 46 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Research objectivesThe objective of this research is to shed light on the sources of creation and destruction of the value of a smart service. It also aims to analyze how the value of a new smart service may be perceived differently from one consumer to another. • MethodologyA qualitative exploratory study was conducted with 19 individuals in a smart banking service context. Semi-directive interviews were conducted using projective video. • ResultsThe results identify two types of factors that may influence the perception of the value of smart banking: univalent factors related to security, privacy and price sacrifices and bivalent factors related to functional and utility dimensions. In addition, they identified a typology of consumers according to their perception of the benefits and sacrifices associated with this service (resistant, convinced, skeptical and hesitant). • Managerial/societal implications(1) Reinforce the positive perception of the functional and utilitarian dimensions of intelligent banking services, (2) ensure that the “convinced” act as ambassadors, (3) inform and reassure the “skeptics” and the “hesitant” about their sources of concern (security, privacy, etc.), (4) limit the nuisance power of resistance fighters. • OriginalityThe identification of univalent factors impacting only negatively the perception of the value of intelligent services and of bivalent factors that can impact (depending on the consumer) either negatively or positively this perception. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | netnography |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | qualitative study |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | avenger profile |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | revenge online |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Internet |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Chouk, Inès |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 102 | 2 | 2021-07-15 | p. 229-246 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2021-2-page-229?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2021-2-page-229?lang=en&redirect-ssocas=7080</a> |
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