Social influences and normative dissonance: the case of vegetarianism (notice n° 464475)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02078cam a2200289 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121051324.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Séré de Lanauze, Gilles |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Social influences and normative dissonance: the case of vegetarianism |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2021.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | . • Objective/research issueFor health, ecological or social convictions and concerns, some people may adopt a restrictive diet outside the usual norms and habits. This can generate psychological and relational tensions for the people who adopt vegetarianism. The present study aims at better understanding how intra-group as well as extra-group relations influence the vegetarian diet adoption process. • Methodology/ApproachAn exploratory survey based on 25 in-depth interviews of vegetarians is conducted. • FindingsResults show that individuals differ according to their perception of and capacity to manage the normative dissonance resulting from the contradictions between society and the practice community. • ImplicationsImplications arise for brands regarding supply and communication and more generally for the promotion of these practices. • OriginalityThis research introduces the notion of normative dissonance, which results from the perceived normative conflicts between society and the adoptive practice-based community. It proposes an explanatory model of the expected roles of the community according to how individuals perceive and deal with normative dissonance. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vegetarianism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communities |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social influences |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | normative dissonance |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vegetarianism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communities |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social influences |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social identity |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | normative dissonance |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sirieix, Lucie |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 103 | 3 | 2021-10-27 | p. 183-202 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2021-3-page-183?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2021-3-page-183?lang=en&redirect-ssocas=7080</a> |
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