Retailer Applications: A Comparison of Communicated and Perceived Value (notice n° 464587)
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| fixed length control field | 02265cam a2200265 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121051401.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lapassouse-Madrid, Catherine |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Retailer Applications: A Comparison of Communicated and Perceived Value |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2022.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • ObjectiveThe goal of this research is to compare the communicated value of retailers when providing mobile applications with the perceived value of applications’ users. • MethodologyOur approach is based on literature review, analysis of 200 reviews posted on the Google Play site for Casino and Leclerc application, and semi-structured interviews with 11 application users. • ResultsWe show the consistency of the communicated value with the perceived value for utilitarian, cognitive, experiential and symbolic benefits. The results also reveal a gap in self-expression benefit and the existence of numerous functional, cognitive and hedonic sacrifices. • Managerial and societal implicationsThese results highlight the need for retailers to reassure users about the ease of use of these applications and to better promote their applications in terms of symbolic and self-expression benefits. • OriginalityThis work helps to better understand the acceptance and uses of retailers’ applications. The theoretical framework of perceived and communicated value has enabled us to understand respectively the uses and the axes of progression of the retailers to increase these uses. The originality also comes from the dual methodological approach regarding perceived value: interviews with consumers actually using the retailer applications and reviews posted on the Google Play site. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communicated value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retailers’ mobile applications |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery shopping |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | perceived value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | communicated value |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | retailers’ mobile applications |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | grocery shopping |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vlad, Mariana |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | o 106 | 2 | 2022-07-19 | p. 181-196 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2022-2-page-181?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2022-2-page-181?lang=en&redirect-ssocas=7080</a> |
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