Online privacy: utopia or reality? Understanding the perceived vulnerability associated with personal data (notice n° 464702)
[ vue normale ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02578cam a2200313 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121051453.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Deslée, Alex |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Online privacy: utopia or reality? Understanding the perceived vulnerability associated with personal data |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2023.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 5 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • Objectives / Research QuestionsThis paper aims to better understand the perceived vulnerability associated with personal data, which can generate behaviors that damage business performance, such as avoidance or the falsification of personal data. • MethodologyGroup interviews were conducted with 32 consumers and analyzed against the conceptual framework of resource-control to better understand the antecedents and consequences of perceived vulnerability associated with personal data. Based on the results, interviews with practitioners in various marketing and data professions were then used to develop and adjust managerial recommendations aimed at mitigating consumer perceptions of vulnerability. • ResultsThe analysis of the qualitative study uncovers two forms of individual limited resources (lack of knowledge about personal data usage and privacy risks and the inability to protect one’s privacy) as well as two forms of structural limited control (control over personal data and transparency about how data is collected and used) that are considered antecedents of consumer vulnerability. Defensive and non-defensive mechanisms to cope with these perceptions of vulnerability are also identified. • Managerial implicationsManagerial implications for e-commerce have been identified with the collaboration of practitioners to foster ethical marketing practices that aim to reduce consumers’ perceived vulnerability. • OriginalityThis research empirically implements the conceptual framework of resource-control to provide a holistic analysis of consumer-perceived vulnerability in the context of online commerce. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personal data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resources |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | online privacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | coping mechanisms |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | control |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vulnerability |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | personal data |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | resources |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | online privacy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | coping mechanisms |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | control |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | vulnerability |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Deslée, Alex |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 111 | 3 | 2023-10-20 | p. 125-148 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2023-3-page-125?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2023-3-page-125?lang=en&redirect-ssocas=7080</a> |
Pas d'exemplaire disponible.
Réseaux sociaux