Spontaneous consumer-to-consumer logistics: meaningful social practices (notice n° 464717)
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| fixed length control field | 02660cam a2200301 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121051455.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scarano, Monica |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Spontaneous consumer-to-consumer logistics: meaningful social practices |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2024.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 22 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | • ObjectivesThis article investigates spontaneous consumer-to-consumer logistics totally or partially replacing business services as significant social practices.• MethodologyTo understand the structure (skills, materiality and meanings), the factors of emergence and abandonment of these practices, a qualitative study based on 29 semi-structured interviews and 22 itinerant auto-videographies was carried out.• ResultsThe results reveal two types of spontaneous consumer-to-consumer logistics practices: “voyage” and “access service”. They are distinguished by the skills deployed, by the products and brands that circulate and above all by their meanings which structure this recurring logistics activity and can explain its emergence or abandonment.• Managerial implicationsThe producer, artisan or seller must support these practices and not replace them. If the practice of “access service” can be encouraged through the implementation of classic relational and promotional marketing solutions, we recommend that companies “demarket” the practice of “voyage” which contributes to the creation of value around products, services and brands and can bring additional authenticity to local authenticity.• OriginalityPeer-to-peer logistics activities are often considered by the consumer as constrained work and are generally associated with utilitarian registers of meaning in the consumer logistics literature. This research shows, on the contrary, that such activities are not always endured but can be desired, being oriented towards others and creating value for the products which circulate until their meaning withers under the action of brands. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social practices theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer logistic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | demarketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | peer-to-peer consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intinerant auto-videography |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | social practices theory |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumer logistic |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | demarketing |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | peer-to-peer consumption |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | intinerant auto-videography |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bonnemaizon, Audrey |
| Relator term | author |
| 700 10 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brodin, Oliviane |
| Relator term | author |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Décisions Marketing | 114 | 2 | 2024-07-15 | p. 165-181 | 0779-7389 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-decisions-marketing-2024-2-page-165?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-decisions-marketing-2024-2-page-165?lang=en&redirect-ssocas=7080</a> |
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