Greening agriculture? Farm machinery, innovation and the environment at the French International Trade Fair for farm machinery (notice n° 471865)

détails MARC
000 -LEADER
fixed length control field 02183cam a2200193 4500500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250121055144.0
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title fre
042 ## - AUTHENTICATION CODE
Authentication code dc
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Angeli Aguiton, Sara
Relator term author
245 00 - TITLE STATEMENT
Title Greening agriculture? Farm machinery, innovation and the environment at the French International Trade Fair for farm machinery
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2024.<br/>
500 ## - GENERAL NOTE
General note 18
520 ## - SUMMARY, ETC.
Summary, etc. This article examines how the French agricultural machinery sector, dominated by a few large manufacturers, has promoted a more environmentally conscious form of agriculture which reconciles sustainability with mainstream industrial practices. Using an approach that combines economic sociology with science and technology studies, an ethnographic study was conducted in 2019 at the French trade fair, the Salon international du machinisme agricole (SIMA). The research explores the role of fairs as places of industrial cooperation, where brands stage and promote their technological innovations as a political and environmental promise. Although the environmental impact of agriculture is presented as a crucial issue by the organizers of the fair, a more nuanced perspective emerges from an analysis of the spatial organization of the event and the strategies adopted by firms to incite attendees to visit their stands. Beyond what is said officially, the financing and the operational work carried out during the fair are focused on promoting innovations to different types of visitors such as farmers, extension services, opinion leaders and employees of competing companies or partners. The fair is thus analyzed as a professional event dedicated to building a common culture around farm machinery that is shared by the entire sector. In this culture, environmental issues are not ignored but they are less prominent than the promotion of technical and digital innovations.
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Brunier, Sylvain
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Oui, Jeanne
Relator term author
700 10 - ADDED ENTRY--PERSONAL NAME
Personal name Pinaud, Samuel
Relator term author
786 0# - DATA SOURCE ENTRY
Note Entreprises et histoire | o 115 | 2 | 2024-10-23 | p. 178-191 | 1161-2770
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://shs.cairn.info/journal-entreprises-et-histoire-2024-2-page-178?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-entreprises-et-histoire-2024-2-page-178?lang=en&redirect-ssocas=7080</a>

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