Transnational media corporations and global division of cultural labor and consumption (notice n° 473476)
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| fixed length control field | 02623cam a2200217 4500500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250121055754.0 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | fre |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | dc |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Artz, Lee |
| Relator term | author |
| 245 00 - TITLE STATEMENT | |
| Title | Transnational media corporations and global division of cultural labor and consumption |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2017.<br/> |
| 500 ## - GENERAL NOTE | |
| General note | 28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This essay describes the new international division of cultural labor used by transnational media corporations (TNMCs) that structurally consolidate and creatively coordinate local and global media production. TNMCs produce culturally and linguistically diverse hybrid media content for television, film, and advertising that complements and contributes to a global consumer culture necessary for neoliberal capitalism. Parallel to this new division of creative labor, a new international culture of consumption popularizes lifestyle identities, culturally proximate images, and stories of individual gratification—underwritten by entertainment media and interlocking transnational advertising firms. The transnational media structure thus plays an instrumental role in creating audiences amenable to mass consumption, individual gratification, and market authority. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este ensayo describe la nueva división internacional del trabajo cultural usado por corporaciones de medios transnacionales (TNMCs) que estructuralmente consolidar y coordinar de manera creativa la producción de medios locales y globales. Ellos producen híbrido cultural y lingüísticamente diverso contenido multimedia para televisión, cine, y publicidad comercial. Estas prácticas complementan y contribuyen a la cultura del consumo global que es necesario para el capitalismo neoliberal. En paralelo a esta la nueva división internacional del trabajo, una nueva cultura global de consume populariza identidades en el estilo de vida, culturalmente proximal imágenes, y historias de gratificación individual. Este es promovido por los medios de entretenimiento y las compañías de publicidad globales. La estructura de los medios de comunicación transnacionales es instrumental para la creación de audiencias que son atraídos a consumo, gratificación individual, y autoridad del libre mercado capitalista. |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Transnational media |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | political economy |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | consumerism |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | cultural labor |
| 786 0# - DATA SOURCE ENTRY | |
| Note | Les Enjeux de l’information et de la communication | o 17/2 | 2 | 2017-04-01 | p. 25-38 | 1778-4239 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2016-2-page-25?lang=en&redirect-ssocas=7080">https://shs.cairn.info/journal-les-enjeux-de-l-information-et-de-la-communication-2016-2-page-25?lang=en&redirect-ssocas=7080</a> |
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